You were there, right? Viewing a highlight reel of that cool event can make you relive the great time you had and the memories made that day. Whether it be in person or online, highlight reels of events like the Literacy Cooperative CLE Bee V-irtual provide a subtle nudge that “This is a good cause, this was a good time, get involved next time!”
Social Media Video
Yes, that’s a real media category. Social media videos turn traditional video on its side. Vertical (to fit that phone in your hand), typically 60-90 seconds, and featuring quick cuts, concise subtitles, cool animation, and bouncy music tracks. This video helped promote the Cleveland Bagel Company and the civic investment that made it possible.
Word on the Street
It’s an annual tradition in the Cleveland corporate and philanthropic community: the CleBee. The sixth CleBee program featured a 75 minute show live broadcast to a spelling bee contest. The first four CleBees were conducted live in front of an audience of nearly 200. In 2020, and again in 2021, CleBee V and VI were adapted to provide a safe but fun environment that adheres to COVID safety protocols. A highlight of the 2021 CeBee was this fun 3 minute featurette. Act 3 prevailed upon broadcast personalities Mike Polk Jr. and Mike McIntyre as they took to Cleveland’s East 4th Street to engage citizens in spelling challenges. The humor helped promote the literacy initiatives of The Literacy Cooperative and made the event a smash hit.
Mahatma Gandhi is reputed to have said “the true measure of any society can be found in how it treats its most vulnerable members.” Act 3 prides itself as working with clients who do good for society. This animated PSA was produced for Eliza Bryant Village’s Elder Justice Center to raise awareness of a hidden threat to our senior members of our community.
Many situations require more than a breezy video. A three- to five-minute video that weaves thoughtful, heartfelt interview excerpts with appropriate, illuminating b-roll, illustrations, and animations. Whether the goal is to spur investment in social change or new capital equipment, video is an effective marketing investment.