Not a kid’s game

One Company Seeks and Act 3 Finds New Partnership

It’s a game of hide and seek. Sometimes we seek new partners and clients; sometimes they find us. The latter scenario applies to our engagement with First Literacy, the Boston-based nonprofit that leads adult literacy programs in Massachusetts.

In December 2020, Executive Director Terry Witherell reached out to Act 3 to resuscitate its 30 year old legacy of a critical “fundraising” event. After a one-year, COVID-imposed hiatus, Act 3 was honored to safely help bring back their Spelling Bee. A real challenge, a virtual event, and a rousing success story. See the 75 second highlight reel. 

So a very unfortunate event (the pandemic) led to groundbreaking new media (a virtual fundraising contest) for a new client who then wondered, “Does Act 3 create websites, too?”

Response (“yes!”), samples and project briefs shared, hands shook, and the work begins. The First Literacy web project involved what we call a “cover to cover” web redesign. All aspects of the website are in play: visual elements, verbal content, site navigation, underlying architecture and platform. Review, edit, share, review, refine, then train so First Literary staff can edit and update as they wish – and launch.

The captain of the ship was First Literacy’s Marketing and Communications Manager, Julie Slack. Together with Act 3’s electronic publishing lead, Jaime Lombardo, and site development from Michael Schwartz, the project was delivered on track, on budget, and on time – 12 weeks from kick-off meeting to launch. 

All because First Literacy found Act 3, then they discovered more of what we create. Not surprisingly, we enjoy engaging in that kind of hide and seek game any old time. 

Learn more about First Literacy and its mission.

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